Every year we get plenty news articles about new words in various dictionaries. Here are some I’d like to banish to the dictionary of room 101:
influencers – I prefer manipulators myself
strategic targeting – because targeting can be something other than specific
transparency – just because I see how decisions are made, doesn’t mean I will agree with them or abide by them
reflux, vb – heat to reflux please people, not ‘solution was refluxed’
enable – because those who use it have generally few ideas about what it actually takes to sustain something rather than just initiate it
coalition – just because
bottom out – while I applaud the sentiment of making sure we understand just how low things can go, it doesn’t scream aspirational now, does it?
So, how about you? Anything you would add?